finchos

The POD!

rob finch — Wed, 19 May 2010 14:17:22 +0000

This is my proudest achievement as a marketer – THE POD! It’s a project I have recently managed for an internal marketing campaign based around our sponsorship of London 2012 Olympics. I had this idea to form an experiential, interactive tool that engages its audience on a different level to those traditionally used to communicate messages. THE POD will visit 56 Corporate sites across the UK, touching approx. 95,000 staff over a period of four months.

This video is a promo by the agency I used to build it. They are now looking into marketing it into other organisations.

And here are some pics of the POD at my launch in London last week! The smaller version is ‘THE PODLET’ designed for smaller buildings. Its the same experience but used with wireless headphones.

Finch Trophy 2009 on the BBC…

rob finch — Tue, 18 May 2010 13:18:51 +0000

Lee Martin did a sterling job of the Finch Trophy 2009 DVD. See below for BBC highlights of the 2009 tournament!!!

You can download the full hi-res version by clicking here. (File size 700Mb, so be patient!!) Enjoy!

minibar Amsterdam – what a great concept!

rob finch — Fri, 26 Mar 2010 09:28:29 +0000

Check out this bar in Amsterdam, i think its a great idea… basically, instead of going to the bar and waiting 2 hours to get served (as we do) you just go to your own minibar and get what you want. You can select what you want in your minibar and it gets restocked throughout the night by staff stood behind the wall! Great idea!!

The Finch Trophy Spain 2010 Friday 21st – Monday 24th May

rob finch — Fri, 12 Mar 2010 21:50:36 +0000

Arrive in Murcia Friday – night out on Murcia town!!

Saturday 22nd May – AM

La Torre Golf Course, Murcia

Par 68, 5,396 metres

Competition Format: Foursomes Matchplay

08:00 First tee-off time

Lunch at La Torre

Saturday 22nd May – PM

Hacienda Riquelme Golf Course, Murcia

Par 72, 6,317 metres

Competition Format: Fourballs Matchplay

15:00 First tee-off time

19:15 Meal in clubhouse

Evening out

Sunday 23rd May – PM

El Valle Golf Course, Murcia

Par 72, 6,317 metres

Competition Format: Singles Matchplay

12:00 Lunch in Clubhouse

4 x singles matches.

14:00 First tee-off time…

Followed by beers in the clubhouse and presentation of that finest piece of Chinese

art, the Finch Trophy followed by more beers to celebrate/commiserate!

Return home on Monday